Key Questions to Ask Before Creating Your Page
- Who is my ideal customer?
- What problem do they have?
- Without my product/service, what would they be doing?
- How is my product/service unique?
- What action do I want visitors to take on my landing page?
Page Structure (Above the Fold)
✅ Headline focused on benefits
✅ Image(s) showcasing product/service
✅ Address fears so visitors don’t leave immediately
✅ Clear Call to Action (CTA)
✅ Social proof (testimonial, rating, etc.)
Copywriting Tips
✍️ Use plain, simple language (avoid buzzwords)
✍️ Speak your prospects' language
✍️ Highlight pain points (before vs. after)
✍️ Focus on why your product matters + unique selling point (USP)
✍️ Show benefits first, features later
Call to Action (CTA)
🎯 Focus on ONE primary goal
🎯 Make sure the CTA is clear & stands out
🎯 Optional: Secondary CTA for those not ready to act
🎯 Repeat the CTA before the site footer
🎯 Optional: Add a CTA in a sticky-header for visibility
🎯 Use sub-text near CTA to address doubts
Sign-up Form Optimization
📝 Reduce form fields (ask for the bare minimum)
📝 For larger forms, retarget users who partially complete sign-up
📝 Consider a 2-step form if necessary
📝 Ask low-threat questions first (avoid asking for contact details upfront)
Performance Optimization
⚡ Aim for a PageSpeed score of 90+
Check it here: Google PageSpeed Insights
That’s it! 🚀 Hope this helps!