Good morning, sleepyheads!
Time to rise and embrace the day (before it escapes like a squirrel on a caffeine rush)!
What's going on this week?
- TikTok Ad Library
- Tips Bermain Threads App Oleh Meta
- Google Analytics 4 Updates
- Looker Studio Updates
- Few Marketing Facts From Duolingo App
1️⃣ TikTok Ad Library
Suka ngerasa kehabisan ide atau penasaran konten spesifik brand lain? Sebelumnya TikTok memberikan akses ke case study, namun baru-baru ini TikTok baru saja melakukan perbaruan halaman Ad Library mereka, di mana sekarang kita bisa melihat banyak insight dari iklan yang dijalankan oleh advertiser lain misalnya; ad tergeting, regional reach, demographic, interest, etc.
Ketika kita klik salah satu iklan, TikTok akan memberikan in-depth summary dari iklan tersebut.
It's better than Meta's Ad Library, isn't it?
Sayangnya perbaruan ini baru tersedia untuk regional Europe & UK. But we think learning from other brands in the West is still useful though.
Access TikTok Ad Library: library.tiktok.com/ads
2️⃣ Tips Bermain Threads App Oleh Meta
Ditengah penurunan Daily Active Users (DAU) di Threads App, Meta membagian 5 tips dalam meningkatkan engagement di Social Media App terbaru mereka tersebut.
5 Tips to Improve Engagement on Threads App
- Make a splashy arrival by announcing you have joined the app’: ojo diem-diem bae, kasih tau teman & keluarga kalau kita baru saja buat akun di Threads.
- ‘Start a conversation’: ajak followers untuk ngobrol di Threads App, misalnya dengan buat status... "kalian time #buburdiaduk atau #buburdiminum guys? balas di kolom kementar ya!"
- ‘Challenges and contests’: #giveaway adalah obat paling manjur ketika engagement lagi lesu. Coba buat kontes / challenges ringan tapi tetap menarik. Misalnya, "ARMY! Dapetin gelas cantik berfoto foto Lisa dengan cukup melakukan FOLLOW @MyThreads, RT & LIKE tweet ini, & REPLY "MIN MAU MIN" + foto kalian lagi sarapan! Good luckkkk yaww 🧡"
- ‘Threads puns’: buat permainan kata-kata, tapi tanggung sendiri risikonya yaa. Misalnya, "Spa apa yang bisa dimakan? Spaghetti" hehe
- Safety tools: fun tapi tetap aman. gunakan safety tools dari meta, misalnya fitur hidden words 🚫 & who can @mention you 🔐.
3️⃣ Google Analytics 4 Updates
Ada yang baru lagi dari Google, sekarang dimensions & metrics untuk pembuatan custom ecommerce report sudah tersedia di #GA4.
Tidak hanya itu, Google juga menambahkan 3 metrics terkait revenue di Explorations report.
- [New] Gross item revenue (The total revenue from items only, excluding tax and shipping)
- [New] Gross purchase revenue (The total revenue from purchases made on your website or app)
- [New] Refund amount (The total amount from refunds given on your website or app)
- [removed] Ecommerce revenue.
- [removed] Event revenue.
Untuk kalian yang memiliki report di GA4 menggunakan E-commerce revenue (removed), Google merekomendasikan untuk menggantinya dengan metrics: Purchase revenue. Not urgent, Google bilang data dari Ecommerce revenue masih akan ditampilkan di exisiting report.
Anyway, Google baru saja mengeluarkan video series untuk belajar Google Analytics 4 di Skilshop 🧑🏫 have a look!
4️⃣ Looker Studio Updates
Another new release from Looker Studio 🥳
- Intervals for time series charts: For confidence intervals, anomaly detection & forecasting.
- [Pro Plan] Quick filter: Layer of filtering external to the report configuration.
- [Pro Plan] Personal report link: Isolated editable report.
5️⃣ Few Marketing Facts From Duolingo App
Tau aplikasi Dulingo kan? aplikasi gratis untuk belajar bahasa asing telah mencapai 20 juta of daily active users (DAU) 😱 Iya, udah sama kayak pengguna Twitter di Indonesia 😱 Berikut beberapa fakta menarik dari interview dengan Emmanuel Orssaud – the company’s global head of marketing.
- 80% of its growth comes from word-of-mouth 🗣️.
- The in-house team manages 80% of the content 🏠.
- Replace TV Ads with Free TikTok Posts by Marketing x Virality Team 💃.
- 50% of the marketing budget goes to performance marketing (ad clicks, app download), 50% goes to producing content & influencers 🤳.
- Only running TV ads in markets where it sees a direct impact on new user growth (Brazil & Japan) 📺.
- Mascot as meme strategy = having a mascot that has become a meme 💩.